First and foremost, let’s define what a Social Media Press
Kit is.
Social - It’s open to everyone and invites others to view,
read and interact with you.
Media - These are the various vehicles that people use these
days to get the word out there. What used to be simply TV,
newspapers, magazines, etc is now Facebook, YouTube, Twitter
and so on.
Press - Back
in the day this was the news people. Today, it’s the public
at large. Your public. Your audience. The people you want your
message to reach, and those whom you want to help spread your
message.
Kit - It’s one nice package with everything you need in it.
Ok, now we understand what the individual words mean. Now,
what is a Social Media Press Kit?
We have found that websites are about companies. They do not
highlight or promote individuals and since business is about
people - more specifically, people only do business with people
rather than companies doing business with companies - we discovered
the immediate and vital need for personal
sites that highlight people, make those people accessible and open the door to communication
that leads to opportunities.
The Social Media Press Kit is meant to help in the following
areas:
It gives people the
ability to communicate with you in many different ways
- Facebook, email, text message, Twitter, Linkedin, Skype
message or call or they can simply download your vCard
to keep your contact details for future reference.
It makes you real to people. With a photo or personal video,
it’s a great icebreaker and a quick relationship builder. It’s
been discovered through experience that people like to know
and see who they are doing business with prior to doing that
business. The Social Media Press Kit does that.
It makes you easily accessible. With the email signature button
that comes with the SMPK, people can simply click on the button
in every email you send and quickly access any piece of info
about you that they might need to reach you.
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