Being certified – now what?

Several weeks ago I received my Inbound Marketing Professional Certification for my comprehensive understanding of the Internet and Social Media Viral Marketing.  Talking to several clients in middle Europe about these latest developments on the Internet did not bring any results.  Is this because they don’t understand the concepts of Interactive Internet Marketing and Social Media and the impact it is having on the rest of the world?
Social networking and understanding how to use Social Media for marketing products and service to what is now a global market is not a passing fad, it is marketing for the 21st Century.  Did I miss something here, or is middle Europe just lagging behind the rest of the world?
Comments please?

Michael

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