Archive for May, 2010

Free advertising on Google?

Monday, May 31st, 2010

Yes, that’s possible! This can be done via Google Local.
An opportunity for small businesses to get free advertising and also to be found by the main search engine. This leads to more traffic and more traffic means more business.

What do you need?

* A description of your business
* Phone number and address, website, etc
* A logo of your business (you can upload up to 10 images)
* Additionally you can add a coupon for FREE

Steps:

1. Go to www.google.com/local and click on Add/Edit Your Business at the bottom left part of the page.
2. Follow the steps. They are pretty simple and straightforward. At the end of the process you will need to verify your business either by phone or mail. Be sure to add your keywords to your description.
3. After a few days your listing will appear. To update it just follow the process above.

Do I need a huge network to be successful in Inbound Marketing?

Wednesday, May 12th, 2010

Yes and no. It depends on several factors:
- the locations where you want to market (range is from city to world-wide)
- single or multiple products
- how many competitors you have

In case you have a product which needs to be marketed within a smaller area you will be happy with a small, but specialized network. The larger area you want to reach, the more you need to increase your network. It is also beneficial to diversify your network, mainly when your market is international, and you are looking for different market segments i.e., lawyers, doctors, or bankers in other countries.
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It’s also helpful to have a presence on different networks – you might stumble upon people who can give you the right introductions to support your marketing efforts.

Generally speaking: build your network before you need it, diversify it.

The rest is up to you! Good luck with your Inbound Marketing.